Volvo: Innovation to avoid laying people off in a recession

It's the dilemma that haunts every manager at the moment: how do you maintain the values of CSR and those of your organisation when you are under enormous pressure to cut costs and reduce payroll. This was the dilemma facing Per Stjernqvist, Nordic Managing Director of Volvo Construction Equipment for Denmark , Norway and Finland. But instead of going with the flow of the recession and reducing his head count, he decided to attempt to push the other way and increase profits.